Recall Bias Overview

Encyclopedia: Recall Bias

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In psychology, recall bias is a type of systematic bias which occurs when the way a survey respondent answers a question is affected not just by the correct answer, but also by the respondent's memory. This can affect the results of the survey. As a hypothetical example, suppose that a survey in 2005 asked respondents whether they believed that O.J. Simpson had killed his wife, 10 years after the criminal...


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