Hydroxycut is a nutritional supplement marketed by Iovate Health Sciences Inc., designed to help consumers lose weight. It is sold at conventional retailers, such as GNC and Wal-Mart, online retailers such as and,and through direct television marketing. Currently sold in the United States without ephedra, it advertises under a marketing slogan of a product that increases metabolism and reduces hunger cravings. Like many nutraceuticals, its efficacy is questionable. Hydroxycut promotes...