San Francisco, CA – September 6, 2007 – Truveo announced today that the company’s video search engine (http://www.truveo.com) is being used by Kosmix™ to present topic-relevant videos on its health site, www.righthealth.com, giving users a starting point to explore any health topic they might want from the common cold to diabetes to autism. Kosmix is also using Truveo’s capabilities on its sites focused on autos and travel.
Kosmix takes advantage of Truveo’s search APIs to automatically select and present relevant and up-to-date videos to consumers. For instance, a search on osteoarthritis will display videos of the latest news and science segments on the topic. Truveo’s search APIs enable developers and website operators to build applications with powerful video search and discovery features that access Truveo’s extensive index of tens-of-millions of online videos.
“Kosmix is leading the way in showing how the millions of videos available across the Web can be used effectively to help consumers learn about the topics they care about,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “While many of our partners use the Truveo APIs to create excellent video search sites, Kosmix took the APIs and developer tools one step further. Kosmix users simply see the results while the search process is hidden from them.”
“Online video has exploded over the past year as consumers seek to get a more visual experience when exploring for content on the Web,” said Venky Harinarayan, Co-Founder of Kosmix. “Truveo’s large database of high-quality assets and its ability to deliver just-in-time videos enables us to give our consumers the best of what the Web has to offer every single time they get online.”
Kosmix is building a home page for every topic on the Web. The company’s core technology is its categorization engine which delivers algorithmic-produced home pages with no human intervention enabling it to scale to vast amounts of Web content and deliver the most relevant content results to consumers. Kosmix’s flagship products are www.righthealth.com, www.rightautos.com. Its technology powers content on several vertical portals including Revolution Health and Autobytel. For more information, visit www.kosmix.com.
Truveo™ is the search engine for video. Truveo was founded in 2004 by some of the industry’s leading experts in video search technology. Over the past three years, Truveo has built one of the largest and most up-to-date indexes of high-quality video on the Web. As a result, Truveo enables users to find video that cannot be found in any other search engine. Truveo first launched its industry-leading search engine in the fall of 2005 and today, the Truveo search engine powers some of the most popular video destinations on the Web -- including Brightcove, CSTV, Search.com and Microsoft Corporation -- reaching an audience of almost 40 million users each month. For more information on Truveo, visit http://www.truveo.com
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CONTACT:
Joshua Weinberg
Digital Life PR for Truveo/AOL
(415) 777-3339
joshua@DLifepr.com